I think people have seen many unsolved problems in the world. There are still many who die from starvation and suffer from AIDS. Problems are worse, not better. So these problems are not new any more. People don't care deeply about these issues. Unfortunately, people don't take action immediately about issues.
We are desensitized to problems because we have proven that we cannot fix problems just by giving to charity. So we are tired of hearing their woes. There are so much sufferings, sometimes we are focused on something that we can accomplish actually.
Many people thought they can rescue this dog. And it seems that people thought saving this dog more effective than saving the others. I think these views made it possible to raise fund.
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